Glossary
Digital marketing glossary • Kolhapur terminology hub • SEO terms explained • PPC definitions Kolhapur • Analytics vocabulary Maharashtra
Confident marketing decisions start with shared language. Use this glossary during meetings so everyone knows what the metrics mean and why they matter.
Use this digital marketing glossary to keep Kolhapur strategists, writers, and analysts aligned on definitions—from attribution models to zero-party data—before audits, retros, or onboarding sessions.
We refresh the marketing terminology guide monthly with Maharashtra-specific nuances, covering SEO terms explained for regional markets, PPC definitions your media buyers need, and analytics terminology your leadership team expects in dashboards.
Encourage new hires to review the glossary during week one, then revisit it each quarter as AI prompts, campaign metrics, and marketing automation language evolve.
Jump straight to the section you need using the alphabetical index, or pair these entries with our content marketing retainers and AI analytics dashboards so campaign briefs and reporting cadences stay consistent across Maharashtra.
- Use the digital marketing glossary during onboarding so every new Kolhapur hire speaks the same language.
- Reference the digital marketing glossary while drafting proposals to keep KPIs and benchmarks consistent across Maharashtra.
- Keep the digital marketing glossary open during campaign retros so action items map to agreed terminology.
- Share this terminology guide with partner agencies to avoid reporting discrepancies.
- Link the vocabulary index inside your SOPs so future audits follow the same definitions.
- Bring the glossary into client education sessions to strengthen retention and trust.
Digital marketing glossary coverage • Kolhapur marketing terminology • Maharashtra analytics language
Digital marketing glossary — A
A/B Testing
Comparing two versions of a webpage, ad, or email to determine which performs better. Run tests for at least 7 days with 100+ conversions for reliable results.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Alt Text
Descriptive text added to images that helps search engines understand content and improves accessibility for visually impaired users.
Attribution Model
Rules that decide which marketing touchpoint gets credit for a conversion. GA4 defaults to data-driven attribution by channel.
Glossary terms — B
Backlink
A link from another website to yours. High-quality backlinks from relevant sites signal authority to Google and improve rankings.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Bounce Rate
Percentage of visitors who leave your site after viewing only one page. High bounce rates (above 70%) often indicate poor content match or slow loading.
Breadcrumbs
Navigation aids showing the page hierarchy, helping users and search engines understand site structure. Improves UX and SEO.
Digital marketing glossary — C
Canonical Tag
HTML element telling search engines which version of duplicate or similar pages is the primary one to index.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Citation
Online mention of your business name, address, and phone number. Consistent citations across directories boost local SEO rankings.
Click Fraud
Invalid clicks on your ads from competitors or bots to waste your budget. Google Ads automatically filters most of this, but monitor unusual patterns.
Content Pillar
Comprehensive page covering a broad topic, linking to related cluster content. Forms the hub of a topic cluster strategy.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Conversion Rate
Percentage of visitors who complete a desired action (form fill, purchase, call). A 2-5% conversion rate is typical for service business websites.
Conversion Rate Optimisation (CRO)
Systematic testing and changes to increase the percentage of visitors who become leads or customers.
Core Web Vitals
Google ranking factors measuring loading speed, interactivity, and visual stability. Monitor these in Google Search Console for mobile and desktop.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Cornerstone Content
Your most important, comprehensive articles that showcase expertise. Update these quarterly and link to them from related pages.
CPC (Cost per Click)
Amount you pay each time someone clicks your ad. CPCs in Kolhapur typically range from ₹5-₹50 depending on industry competition.
CPL (Cost per Lead)
The total ad spend divided by the number of leads generated. Track this weekly to know if campaigns are profitable.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
CPM (Cost per Thousand Impressions)
The cost to show your ad 1,000 times. Used for brand awareness campaigns where reach matters more than clicks.
Crawl Budget
Number of pages Google will crawl on your site in a given time. Critical for large sites; improve by fixing broken links and updating sitemaps.
CTR (Click-through Rate)
The percentage of people who clicked your ad or email out of total impressions. Low CTR indicates weak headlines or audience mismatch.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Glossary terms — D
Domain Authority (DA)
Moz metric (0-100) predicting how well a site will rank. Focus on quality backlinks and content to improve DA over 6-12 months.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Dwell Time
How long a visitor spends on your page after clicking from search results. Longer dwell time signals valuable content to Google.
Glossary terms — E
Engagement Rate
Total interactions (likes, comments, shares) divided by reach or followers. Healthy engagement rates on Instagram are 1-3% for business accounts.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Event Tracking
Monitoring specific user actions like button clicks, video plays, or downloads in analytics platforms like GA4.
Evergreen Content
Articles that remain relevant and valuable over time, like how-to guides or industry fundamentals. These drive consistent organic traffic.
Digital marketing glossary — F
Featured Snippet
Highlighted answer box appearing above organic results. Target these by answering common questions clearly in your content.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Glossary terms — G
GBP (Google Business Profile)
Your free business listing on Google showing in Maps and local search. Complete 100% of fields and post weekly for best results.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Geofencing
Serving ads to users within a specific geographic boundary. Useful for targeting competitors' locations or event venues.
Goal
Specific action you want users to complete on your site, tracked in analytics. Examples: form submission, phone call, purchase.
Digital marketing glossary — H
Heatmap
Visual reports (from tools like Hotjar) showing where users click or scroll on your pages. Useful for spotting UX issues.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Glossary terms — I
Impression
Single instance of your ad or content being displayed, whether clicked or not. High impressions with low clicks suggest targeting or creative issues.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Impression Share
Percentage of possible ad impressions your campaigns received. Below 50% means you're missing opportunities due to budget or bid caps.
Index Coverage
Google Search Console report showing which pages are indexed, have errors, or are excluded. Check monthly to catch indexing issues.
Digital marketing glossary — K
Keyword Cannibalization
When multiple pages compete for the same keyword, confusing Google and splitting ranking power. Consolidate or differentiate these pages.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Keyword Difficulty
Metric (0-100) estimating how hard it is to rank for a keyword. Target low-difficulty long-tail keywords first for quicker wins.
Glossary terms — L
Landing Page
Standalone page designed for a specific campaign or offer. Good landing pages have one clear goal, no navigation distractions, and strong CTAs.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Link Building
Process of acquiring backlinks from other websites. Focus on guest posts, local partnerships, and creating linkable assets like research or tools.
Local Pack
See Map Pack. The three Google Business Profile listings shown for location-based searches.
Long-tail Keyword
Specific search phrases with 3+ words and lower competition. "Best CA firm in Kolhapur" converts better than just "accountant".
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Digital marketing glossary — M
Map Pack
The top-three Google Business Profile listings that appear for local searches. Winning here drives high-intent calls and visits.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Meta Description
Summary text shown in search results below your page title. Write compelling 150-160 character descriptions to improve click-through rates.
Glossary terms — N
NAP Consistency
Ensuring your business Name, Address, and Phone number are identical across all online listings. Critical for local SEO trust signals.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Nofollow Link
Link with a tag telling search engines not to pass ranking credit. Still valuable for traffic, but doesn't boost SEO directly.
Glossary terms — O
Open Rate
Percentage of email recipients who opened your message. Rates of 20-25% are good for B2B; improve with better subject lines and send timing.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Organic Traffic
Visitors who find your site through unpaid search results. More sustainable than paid traffic but takes 3-6 months to build.
Digital marketing glossary — P
Page Speed
How quickly your page loads and becomes interactive. Target under 3 seconds on mobile; test with PageSpeed Insights and compress images.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Performance Max
A Google Ads campaign type that uses automation across search, display, YouTube, and Maps. Needs strong creative and conversion signals.
Glossary terms — Q
Quality Score
Google Ads metric (1-10) rating your ad relevance, landing page experience, and expected CTR. Higher scores lower your CPC.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Glossary terms — R
Reach
Total number of unique users who saw your content. Different from impressions, which count multiple views by the same person.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Remarketing
Showing ads to people who previously visited your site. Conversion rates are 2-3x higher than cold traffic; use for high-value services.
ROAS (Return on Ad Spend)
Revenue generated from ads divided by the ad spend. A ROAS above 2x-3x is typical for service businesses in Kolhapur.
Robots.txt
File telling search engine crawlers which pages to access or avoid. Incorrect configuration can accidentally block your whole site from Google.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Digital marketing glossary — S
Schema Markup
Structured data added to your website code to help search engines understand your content, improving eligibility for rich results.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Search Intent
The underlying goal behind a search query (informational, navigational, commercial, or transactional). Match content to intent for better rankings.
SERP (Search Engine Results Page)
The page Google shows after a search. Understanding SERP features (snippets, maps, ads) helps you optimize for maximum visibility.
Session
Group of interactions a user has with your site within 30 minutes. Multiple page views in one visit count as one session.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Sitemap
XML file listing all important pages on your site, helping search engines discover and index content. Submit to Google Search Console.
Social Proof
Customer reviews, testimonials, case studies, and trust badges that build credibility. Display these prominently on landing pages.
Digital marketing glossary — T
Title Tag
HTML element defining your page title in search results and browser tabs. Keep under 60 characters and include primary keyword near the start.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Glossary terms — U
User Journey
The path a customer takes from awareness to purchase. Map this out to identify content gaps and optimize each touchpoint.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
UTM Parameters
Tags added to URLs to track campaign performance in analytics. Example: utm_source=google&utm_medium=cpc&utm_campaign=kolhapur-ads.
Glossary terms — W
Webhook
Automated message sent from one app to another when an event occurs. Use webhooks to connect CRM, email, and analytics tools.
This digital marketing glossary entry keeps Kolhapur teams speaking the same language during performance reviews.
Apply the glossary in your next review
Share this marketing glossary with anyone joining your Kolhapur team so dashboards, SEO reports, and AI prompts use consistent language. When you roll it out across departments, meetings move faster and less time is wasted clarifying metrics.
Pair the glossary with our templates and workshops to keep marketing, sales, and leadership speaking the same measurement language.
Document updates in the digital marketing glossary after every quarterly planning session so internal teams, freelancers, and board stakeholders refer to the same definitions.