Install SSL certificate and enforce HTTPS redirects

Configure 301 redirects from HTTP to HTTPS across all pages. Verify certificate via SSL Labs and monitor expiry dates.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Submit XML sitemap to Google Search Console

Generate sitemap.xml with priority and last-modified dates. Monitor indexation rate weekly to catch crawl anomalies.

Fix crawl errors, 404s, and duplicate pages

Review GSC Coverage report. Redirect broken pages to relevant content. Use canonical tags for duplicate content.

Achieve Core Web Vitals green scores on mobile

Target LCP <2.5s, FID <100ms, CLS <0.1. Use PageSpeed Insights and optimize images, fonts, and JavaScript.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Implement schema markup for organisation, local business, and FAQs

Add JSON-LD structured data. Test with Schema Validator. Monitor rich results in GSC Enhancement reports.

Enable browser caching and GZIP compression

Set cache headers for static assets (CSS, JS, images). Enable GZIP to reduce file sizes by 60-70%.

Create and maintain robots.txt file

Allow crawling of public pages, block admin, staging, and parameter-heavy URLs. Verify with GSC robots.txt Tester.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Implement breadcrumb navigation with structured data

Add breadcrumb schema to improve SERP appearance. Ensure logical hierarchy: Home > Category > Page.

Fix mobile usability issues

Use GSC Mobile Usability report. Ensure tap targets are 48px minimum, text is readable, and viewport is set.

Set up proper URL structure (lowercase, hyphens, no parameters)

Use /service-name-kolhapur/ format. Avoid underscores, uppercase, and session IDs in URLs.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Create unique title tags with "service + Kolhapur" targeting

Keep titles 50-60 characters. Front-load primary keyword. Include brand name at end for awareness.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Write compelling meta descriptions with CTAs and local cues

150-160 characters with action verbs. Mention Kolhapur, benefits, and clear next step (call, book, visit).

Use a single H1 and logical H2/H3 hierarchy per page

H1 matches primary keyword intent. H2s for major sections, H3s for subsections. No heading gaps (H1→H3).

Add internal links to priority service pages and blog content

Link from high-authority pages to conversion pages. Use descriptive anchor text, not "click here".

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Optimise images with descriptive file names and alt text

Rename files before upload: "plumber-kolhapur-service.jpg". Alt text describes image for screen readers.

Target featured snippet opportunities

Answer "what is", "how to", "why" queries in concise paragraphs (40-60 words) or lists at page top.

Add location keywords naturally throughout content

Mention Rajarampuri, Shahupuri, Tarabai Park in context. Avoid keyword stuffing—aim for 1-2% density.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Create custom 404 error page with navigation

Include search box, popular pages links, and contact CTA. Track 404s in GSC and fix high-traffic ones.

Implement proper pagination and canonicals

Use rel=next/prev for paginated content. Set self-referencing canonicals on unique pages.

Optimize URL slugs for readability and keywords

Keep URLs short (<60 characters). Remove stop words (a, the, in). Use primary keyword in slug.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Publish dedicated service pages for every core offer

1,500+ words per page. Include pricing ranges, process, FAQs, local case studies, and conversion CTAs.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Maintain a blog answering pricing, timelines, and how-to queries

Publish 2-4 posts monthly. Target long-tail keywords with buyer intent. Update annually with new data.

Add case studies and testimonials with measurable results

Include client name (with permission), challenge, solution, and quantified outcomes (%, ₹, timeline).

Create local guides targeting neighbourhood-level keywords

Write guides like "Best [Service] in Rajarampuri" with maps, hours, and comparison tables.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Set quarterly content refresh cycle for top-performing posts

Update stats, add new sections, improve visuals. Re-promote on social. Monitor rankings for 4 weeks.

Build topic clusters with pillar pages

Create comprehensive pillar page (3,000+ words). Link 8-12 supporting posts to it for topical authority.

Develop downloadable resources (PDFs, checklists, templates)

Gate premium content with email capture. Promotes sharing and backlinks. Track downloads in GA4.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Add video content (testimonials, demos, explainers)

Embed YouTube videos on service pages. Add transcripts for SEO. Track engagement in GSC Video tab.

Create comparison pages (Your Brand vs Competitor)

Target "[competitor] alternative" keywords. Be factual, not negative. Highlight unique differentiators.

Implement content calendar with keyword mapping

Map each post to primary + 3-5 secondary keywords. Schedule 90 days ahead. Review performance monthly.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Optimise Google Business Profile categories, services, and description

Choose primary category carefully—it drives rankings. Add 5-9 secondary categories. Update services list.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Upload new photos or videos every month

Include team, office, work samples, events. Photos get 42% more direction requests. Use 720x720px minimum.

Collect and respond to customer reviews within 24 hours

Send review request link post-purchase. Thank positive reviews. Address concerns in negative ones professionally.

Build local citations on high-quality directories

Target Justdial, Sulekha, India Mart, local chambers. Ensure NAP consistency (name, address, phone).

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Use UTM-tagged links in GBP buttons to track conversions

Tag website button with utm_source=google&utm_medium=organic&utm_campaign=gmb. Track in GA4.

Add Google Posts weekly with offers and updates

Posts expire after 7 days. Include CTA button. Use high-quality images. Track clicks in GBP Insights.

Complete Q&A section proactively

Answer common questions before customers ask. Monitor weekly for new questions. Respond within 24 hours.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Set up review monitoring alerts

Use GBP app notifications or BrightLocal alerts. Never let negative review sit unanswered >48 hours.

Create location-specific landing pages for multi-location businesses

Unique content per location. Include address, hours, local team, neighborhood info. No duplicate content.

Build backlinks from local news sites and blogs

Sponsor local events, offer expert quotes, publish press releases. Target sites with Kolhapur audience.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Set up GA4 conversion tracking and lead source attribution

Track form submissions, calls, email clicks, downloads. Create conversion events with monetary value.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Monitor keyword rankings and map pack placements weekly

Track 20-50 priority keywords. Use BrightLocal or SEMrush. Alert team if rankings drop >3 positions.

Review organic conversions in dashboards during monthly check-ins

Compare MoM and YoY. Identify top landing pages and traffic sources. Document insights in shared doc.

Document experiments and insights in a shared report

Log changes (title tests, content updates, technical fixes). Note date, hypothesis, result. Review quarterly.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Plan next-month sprint based on data (content, technical, outreach)

Prioritize tasks by impact and effort. Assign owners. Set measurable goals (rankings, traffic, conversions).

Set up Google Search Console email alerts

Get notified of manual actions, indexing issues, critical errors. Check weekly for new messages.

Track Core Web Vitals in Google Search Console

Monitor CrUX data for real user metrics. Fix pages in "Poor" or "Needs improvement" categories first.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.

Create monthly SEO scorecard with KPIs

Track: organic sessions, top 3 rankings, conversions, avg. position, GBP actions. Share with stakeholders.

Set up competitor monitoring dashboard

Track competitor rankings, backlinks, content velocity. Identify gaps and opportunities monthly.

Monitor backlink profile for toxic links

Use Ahrefs or SEMrush. Disavow spammy domains via GSC. Check quarterly or after manual action penalty.

Check off this Kolhapur SEO checklist item weekly so your local rankings and Maharashtra visibility stay consistent.